The world of luxury watches is not just about timekeeping, it’s also about investment potential.
Certain timepieces have proven their ability to retain or even increase in value over time.
Here are the top 5 luxury watches that consistently hold their value.
This article was written by a Financial Horse Contributor.
1. Rolex Submariner
The Rolex Submariner is an iconic dive watch that has become a symbol of luxury and reliability.
Introduced in 1953, this model has maintained its popularity and value for decades.
Key Features:
- Water-resistant up to 300 meters
- Robust and durable design
- Timeless aesthetic appeal
The Submariner’s enduring popularity stems from its versatility and recognizable design.
Whether it’s the classic stainless steel models or the more luxurious gold variants, Submariners tend to hold their value exceptionally well. The Submariner 126610LN, for instance, often sells for prices close to or even above its retail value in the secondary market.
This is also why it is pretty difficult to get a Submariner in boutiques.
Fun fact: Rolex was the first watch brand to introduce a waterproof case with the Oyster model in 1926, which set a standard in the watch industry.
2. Patek Philippe Nautilus
Patek Philippe, known for its exquisite craftsmanship, offers the Nautilus as one of its most sought-after models. Designed by the legendary Gérald Genta in 1976, the Nautilus has become a true icon in the world of luxury watches.
Notable Aspects:
- Distinctive porthole-inspired case
- Elegant yet sporty design
- Limited production numbers
The Nautilus, particularly models within its collection, has shown remarkable appreciation in value. Its rarity, coupled with high demand, often results in prices significantly above retail.
Fun fact: Patek Philippe is the brand with the most patents in the luxury watch industry, showcasing its commitment to innovation and craftsmanship.
3. Audemars Piguet Royal Oak
Another Gérald Genta creation, the Audemars Piguet Royal Oak, revolutionized the luxury watch industry when it was introduced in 1972.
Distinctive Features:
- Octagonal bezel with exposed screws
- Integrated bracelet design
- “Tapisserie” dial pattern
The Royal Oak, especially in its stainless steel variants, has demonstrated strong value retention and appreciation. Limited editions and certain complications can command even higher premiums in the secondary market.
Fun fact: Audemars Piguet created the world’s first minute repeater wristwatch, showcasing its pioneering spirit in luxury watchmaking.
4. Omega Speedmaster Professional
Often referred to as the “Moonwatch” due to its association with NASA’s space missions, the Omega Speedmaster Professional has a unique place in horological history.
Key Attributes:
- Manual-winding chronograph movement
- Tachymeter scale on the bezel
- Rich space exploration heritage
While not as explosive in value appreciation as some other models, the Speedmaster Professional consistently holds its value well. Its historical significance and timeless design contribute to its enduring appeal among collectors.
Fun fact: Omega has been the official timekeeper of the Olympic Games since 1932, showcasing its longstanding history of precision and reliability in timekeeping
5. Jaeger-LeCoultre Reverso
The Jaeger-LeCoultre Reverso, with its innovative reversible case design, has been a mainstay in the luxury watch market since 1931.
Unique Features:
- Reversible case for protection or display of engravings
- Art Deco-inspired design
- Various complications available
The Reverso’s unique concept and elegant aesthetics have ensured its place as a valuable collector’s item. Certain models, especially those with complications or limited editions, tend to hold their value.
Honorable mention
One of the most popular Richard Mille models that also holds its value exceptionally well is the RM 11-03 Automatic Flyback Chronograph.
The RM 11-03 is known for its stylish design and high functionality, making it a favorite among collectors and enthusiasts.
Its combination of innovative design, limited availability, and high demand contributes to its ability to hold value over time.
It features:
- A flyback chronograph movement
- A unique case back with the brand’s signature “Lion” logo
- An eye-catching three-tier bezel constructed from stainless steel, rubber, and titanium
Do luxury watches really hold their value?
These five luxury watches represent some of the best options for those looking to invest in timepieces that hold their value.
Their combination of brand prestige, historical significance, and enduring design appeal contributes to their consistent performance in the secondary market.
However, watch market can be unpredictable, and factors such as condition, rarity, and overall market trends can influence a watch’s value over time.
Mistakes to avoid when “investing” in luxury watches
If you’re considering watches as an investment, be aware of these potential pitfalls:
- Buying solely for investment: Purchase watches you genuinely appreciate, as there’s no guarantee of profit.
- Ignoring your lifestyle: Choose watches that suit your daily activities and style.
- Neglecting research: Thoroughly understand the market and specific models before purchasing.
- Impulse buying: Avoid making hasty decisions. Take time to consider your purchase carefully.
- Overlooking authenticity: Be wary of counterfeits, especially in the secondary market.
- Neglecting proper care: Maintain your watches well to preserve their value.
While some watches can hold their value, they should primarily be purchased for enjoyment.
Most expensive watch in the world?
The most expensive watch in the world is the Graff Hallucination, costing an astounding 55 million dollars. This extraordinary timepiece is a true work of art, featuring 110 carats of colored diamonds set into a bracelet design.
However, when considering wristwatches that are more commonly worn, the rankings are slightly different:
Patek Philippe Grandmaster Chime Ref. 6300A-010
This watch holds the record for the most expensive wristwatch ever sold at auction. It was hammered at 31 million Swiss Francs (approximately $31,190,000) at the Only Watch 2019 charity event.
Rolex Cosmograph Daytona Paul Newman Ref. 6239 (1968)
This iconic watch, which belonged to Paul Newman, sold for approximately $17,752,500 in October 2017.
Patek Philippe Ref. 6301A-010
This Grande and Petite Sonnerie, Minute Repeater watch was auctioned for about $17.3 million at the Only Watch 2024 edition.
It’s worth noting that the luxury watch market is dynamic, and new records can be set at any time.
The world of high-end watches is not just about timekeeping but also about exquisite craftsmanship, rarity, and often, historical significance.
Are luxury watches a good investment?
Certain luxury watch brands, particularly Rolex, Patek Philippe, and Audemars Piguet, have shown strong value retention and even appreciation over time.
Limited production, brand prestige, and high demand contribute to their investment potential. Some models, like the Rolex Daytona or Patek Philippe Nautilus, have outperformed traditional investments like stocks or gold.
However, not all luxury watches appreciate in value. The market can be volatile and unpredictable. Factors such as condition, rarity, and market trends influence a watch’s value.
It’s crucial to research thoroughly, focus on well-established brands, and consider watches as long-term investments rather than short-term gains.
Ultimately, it’s best to buy watches you genuinely appreciate, as there’s no guarantee of profit.